![]() Search engines may also use structured data to enhance the appearance of your search results – known as rich snippets. For example, you can use structured data to correctly communicate the details of a person, product, event, movie, book, review, recipe and more. micro data is a special way of formatting content in HTML and can help search engines better understand page content. The content on each page of your website should be unique and relevant to the keywords used in your page titles and meta descriptions. Duplicate Meta DescriptionsĪs with title tags, it is important that meta descriptions are unique and relevant to the content on each page. ![]() Search engines may ignore any pages with the same titles. Identical page titles could confuse website visitors trying to navigate your site, as well as the algorithm trying to understand the page. Search engines prefer it when your website has a unique page title for each page. Let’s take a look at common issues with duplicate content and what you can do to fix it. Honestly, you might not even be aware that your website contains duplicate content. A recent study conducted by Internet Marketing Software Company Raven, has revealed that 29% of websites have duplicate content issues and 80% aren’t using Micro Data. Of the over 200 million page crawls Raven’s Site Auditor conducted from February 2013 to June 2015, 29% of pages had duplicate content. Studies show that duplicate content remains at large.
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